Availability, pricing, attracting repeat borrowers, and marketing!
Availability is key! While there are bookings occurring throughout the week, weekends are certainly when cars are in peak demand. Most borrowers make the booking within an hour of needing the car, so keeping it available for last-minute weekend bookings really helps. If you block out even a short period during the middle of the day, that will likely rule out a booking for the whole day, if not the whole weekend.
Pricing is also really important. If there is a car in your area that's a few years newer than yours but priced the same, it will likely be the more popular choice. Staying competitive could make all the difference. If you're not sure what to charge, check out this pricing guide or get in touch with us.
Keeping your car clean and personalising it with useful bits and bobs like a car phone holder and/or charger, will help to attract repeat Borrowers. It's also important to make sure your car, lockbox and key are in place and ready to go whenever your car is available for Borrowers. If a Borrower gets stood up because your car or lockbox aren't ready for their booking it's unlikely they'll book your car again.
We will market your car through local letterbox drops as well as online marketing and PR. There is plenty you can do too:
- Word of mouth - telling your friends, family and neighbours about Car Next Door could really help build a local car sharing community. Make sure you also share your personal invite code - if they sign up with your code they'll get $15 credit to try it out, and you'll get $15 credit on your account too!
- A great profile - your car's profile is what Borrowers see when looking for a car and choosing which to book. Writing a fun and interesting description, highlighting your car's best features and using a clear and eye-catching photo will help it stand out and attract bookings. See this blog post for tips on creating a perfect profile for your car.