Availability, pricing, attracting repeat borrowers, and marketing!
Availability is key! While there are borrowings occurring throughout the week, weekends are certainly when cars are in peak demand. Most borrowers make the booking within an hour of needing the car, so keeping it available for last-minute weekend bookings really helps.
Pricing is also really important. Staying competitive will make all the difference. Car Next Door can guide you on this.
Keeping your car clean and personalising it with useful bits & bobs like a car phone holder and/or charger, will help to attract repeat borrowers.
We will market your car through local letterbox drops as well as online marketing and PR. There is plenty you can do too. We can provide all Car Owners members with a marketing pack, so that you have the tools to get the word out there in your immediate local area. You can promote your car by telling friends and neighbours, community groups, etc. about it.